Why Decision Systems Replace Hierarchies
Body of Work: AI
CIO | Why SaaS companies must become octopuses to survive AI
SaaS providers must adopt modular architectures and distributed intelligence models to ensure their platforms remain adaptable as AI technology rapidly evolves.
Psychology Today | How to Move Beyond the AI Pilot
“Pilot purgatory” kills momentum. Here’s how to escape and turning AI experiments into enterprise change.
Why Hierarchies Fail in the AI Era: The Rise of AI-Native Organizations
Learn what an AI-native organization is and how leaders must redesign decision-making for speed, adaptability, and competitive advantage.
Top Sales Magazine | The Thousand-Customer Problem
How AI is creating personalized sales experiences at scale.
SXSW 2026: How We Stay Human in an AI-Driven World
At SXSW 2026, Jonathan Brill joined Daniel Lismore and Marco Palou (Baby Yors) for a conversation on a question that is quickly moving from speculative to urgent: what happens to identity when work is no longer at the center of our lives? As AI accelerates efficiency...
SMM | The Octopus Model: Rethinking How Sales and Marketing Organizations Make Decisions
The octopus has several innate features that are worth sales and marketing teams’ noting and duplicating. That’s where the Octopus Model comes in.
El País Interviews Jonathan Brill
This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...
Dialogue | How to build an octopus
In the AI age, leaders need to go beyond future-proofing
Leader to Leader | Becoming an Octopus Organization: A New Model for Leadership in the AI Age
The great leadership challenge of the AI era isn’t how to integrate a new form of technology. It’s how to reimagine the very nature of leadership itself.
TalentCulture | How Accelerating AI Adoption Means Turning from Org Charts to Octopuses
The traditional organizational chart is dying. In its place, a new structure is emerging, one that’s inspired by an unlikely creature: the octopus.
ORH | Reimagining Work and Roles for AI-Driven Innovation
Faced with disruption of meteoric proportions, companies that adopt a distributed decision-making model will be better equipped to ride the waves of change and unleash innovation at all levels.