Digital Disruption with Geoff Nielson: What AI Can Never Understand

May 5, 2025

Jonathan sits down with Geoff Neilson on the Digital Disruption podcast to explore what leaders need to do to survive and thrive through the next decade of accelerating technological disruption.

They discuss why the traditional organizational model introduced in the railroad era is no longer equipped to handle the complexity of AI-powered transformation. Jonathan speaks on the concept of the “octopus organization,” where intelligence, decision-making, and adaptability are distributed rather than centralized. He breaks down AI’s biggest shift not just in task automation, but in decision-making and organizational design and emphasizes the importance of psychological safety in successful AI adoption.

Listen on: Spotify | Apple Podcasts

Canal CEO | The unexpected lesson of an octopus

Canal CEO | The unexpected lesson of an octopus

This is an English translation of the Canal CEO article "La lección inesperada de un pulpo" by Elena Carrascosa Vela, in which she reviews the book AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker. Artificial...

El País Interviews Jonathan Brill

El País Interviews Jonathan Brill

This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...

“La IA y la Organización Pulpo”, libro editado por Almuzara

“La IA y la Organización Pulpo”, libro editado por Almuzara

Autores: Stephen Wunker y Jonathan Brill - Editorial Almuzara. La próxima gran disrupción no va de tecnología. Va de cómo nos organizamos para aprovecharla. 20ENE26 – MADRID. Para capturar la enorme oportunidad de la IA, tu equipo debe pensar y actuar como...