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Articles

CIO | Why SaaS companies must become octopuses to survive AI

SaaS providers must adopt modular architectures and distributed intelligence models to ensure their platforms remain adaptable as AI technology rapidly evolves.

The Octopus Organization™: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China | Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP | In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Podcast: The Octopus Organization™ with Jonathan Brill

The Octopus Organization™ with Jonathan Brill: Amy Edmondson

The Octopus Organization™ with Jonathan Brill: Amy Edmondson

Jonathan Brill speaks with Amy Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, about the concept of psychological safety and its critical role in organizational learning, teamwork, and innovation.

News & Press

El País Interviews Jonathan Brill

El País Interviews Jonathan Brill

This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...

“La IA y la Organización Pulpo”, libro editado por Almuzara

“La IA y la Organización Pulpo”, libro editado por Almuzara

Autores: Stephen Wunker y Jonathan Brill - Editorial Almuzara. La próxima gran disrupción no va de tecnología. Va de cómo nos organizamos para aprovecharla. 20ENE26 – MADRID. Para capturar la enorme oportunidad de la IA, tu equipo debe pensar y actuar como...

Videos

Atera Autonomy Day 2025 Keynote

Atera Autonomy Day 2025 Keynote

In his keynote at the Atera Autonomy Day 2025, AI futurist Jonathan Brill discussed how to stop reacting to change and start creating what happens next, to get your autonomy back through AI. Watch the full replay below. https://www.youtube.com/watch?v=AjlIcy1yFNs

How Technology is Transforming Agriculture

How Technology is Transforming Agriculture

Cutting-edge technology is transforming agriculture in Salinas, California - a city where one-fifth of all jobs depend on farming. From laser-wielding robots that zap weeds across 16 acres daily to satellite internet faster than Silicon Valley, dramatic changes are...

How AI is Rewriting the Rules of Work

How AI is Rewriting the Rules of Work

AI is rewriting the rules of work, reinventing the way we do our jobs, and happening across industries, companies, and jobs. 80% of current American jobs contain tasks that could be significantly impacted by AI. In this video, I break down three aspects of this...

Books by Jonathan Brill

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AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.