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What Matters Next.™
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Articles
Psychology Today | How to Move Beyond the AI Pilot
“Pilot purgatory” kills momentum. Here’s how to escape and turning AI experiments into enterprise change.
Why Hierarchies Fail in the AI Era: The Rise of AI-Native Organizations
Learn what an AI-native organization is and how leaders must redesign decision-making for speed, adaptability, and competitive advantage.
Top Sales Magazine | The Thousand-Customer Problem
How AI is creating personalized sales experiences at scale.
Podcast: The Octopus Organization™ with Jonathan Brill
The Octopus Organization™ with Jonathan Brill: Amy Edmondson
Jonathan Brill speaks with Amy Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, about the concept of psychological safety and its critical role in organizational learning, teamwork, and innovation.
News & Press
El País Interviews Jonathan Brill
This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...
“La IA y la Organización Pulpo”, libro editado por Almuzara
Autores: Stephen Wunker y Jonathan Brill - Editorial Almuzara. La próxima gran disrupción no va de tecnología. Va de cómo nos organizamos para aprovecharla. 20ENE26 – MADRID. Para capturar la enorme oportunidad de la IA, tu equipo debe pensar y actuar como...
Brainz Magazine | 9 Essential Business Books for Leaders and Entrepreneurs
AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker was included as #4 on Brainz Magazine's list of 9 Essential Business Books for Leaders and Entrepreneurs. Here is what they had to say: AI and the Octopus...
Videos
Atera Autonomy Day 2025 Keynote
In his keynote at the Atera Autonomy Day 2025, AI futurist Jonathan Brill discussed how to stop reacting to change and start creating what happens next, to get your autonomy back through AI. Watch the full replay below. https://www.youtube.com/watch?v=AjlIcy1yFNs
How Technology is Transforming Agriculture
Cutting-edge technology is transforming agriculture in Salinas, California - a city where one-fifth of all jobs depend on farming. From laser-wielding robots that zap weeds across 16 acres daily to satellite internet faster than Silicon Valley, dramatic changes are...
How AI is Rewriting the Rules of Work
AI is rewriting the rules of work, reinventing the way we do our jobs, and happening across industries, companies, and jobs. 80% of current American jobs contain tasks that could be significantly impacted by AI. In this video, I break down three aspects of this...












