TomorrowZone Catalyst: Unleashing Super-Intelligent Organizations with the AI Octopus Model

Jul 15, 2025

Jonathan Brill spoke with Deb Reuben on the TomorrowZone Catalyst Podcast about unleashing super-intelligent organizations with the AI octopus model. Jonathan invites leaders to look beyond fears of being replaced and instead reimagine new ways humans and AI can collaborate. He explains that the real competitive risk isn’t AI itself, but how others will harness it to reshape the playing field. Through vivid metaphors and real-world examples, Jonathan reveals how organizations can evolve from rigid, top-down structures to fluid, distributed models that mirror the intelligence of an octopus.

Here’s their conversation:

Canal CEO | The unexpected lesson of an octopus

Canal CEO | The unexpected lesson of an octopus

This is an English translation of the Canal CEO article "La lección inesperada de un pulpo" by Elena Carrascosa Vela, in which she reviews the book AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker. Artificial...

El País Interviews Jonathan Brill

El País Interviews Jonathan Brill

This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...

“La IA y la Organización Pulpo”, libro editado por Almuzara

“La IA y la Organización Pulpo”, libro editado por Almuzara

Autores: Stephen Wunker y Jonathan Brill - Editorial Almuzara. La próxima gran disrupción no va de tecnología. Va de cómo nos organizamos para aprovecharla. 20ENE26 – MADRID. Para capturar la enorme oportunidad de la IA, tu equipo debe pensar y actuar como...