Jonathan Brill, Futurist and Best-Selling Author on AI, Rogue Waves, and the Octopus Organization
Jonathan Brill sits down with host Jim Hertzfeld on Perficient’s “What If? So What?” podcast to explore how organizations can prepare for disruption and thrive in an AI-driven future. In the episode, Jonathan explains why traditional three- and five-year planning no longer works and instead urges leaders to focus on the real-world constraints shaping the pace of technological change. He introduces the concept of the Octopus Organization where decision making is distributed rather than centralized, and AI empowers people across the enterprise with better context, insight, and agility. He also emphasizes that while technology evolves quickly, cultural transformation can take several years, which means that leaders must start reshaping their organizations now to be ready for 2030 and beyond.
Listen to the full conversation here:
