New Book: AI and the Octopus Organization

Sep 30, 2025

Written by business futurist Jonathan Brill and innovation expert Stephen Wunker, AI and the Octopus Organization: Building the Superintelligent Firm is a call to action for leaders to fundamentally rethink how organizations operate in the AI age.

AI’s true promise isn’t replacing humans—it’s amplifying our ability to coordinate at unprecedented scale. Imagine a network where every employee, partner, and AI agent accesses real-time information, acts with full context, and experiments fearlessly. This isn’t science fiction. It’s the Octopus Organization.™ 

Blending history, biology, and technology, this book journeys from dinosaur extinction to AI-transformed workplaces. Inspired by the octopus’s resilience and distributed intelligence, it paints a picture of a super-intelligent organization in which humans and AI collaborate seamlessly to create sustainable hyper performance.

Drawing from the authors’ experiences, conversations with global AI leaders, and analysis of over one million workforce surveys, the book presents a proven methodology for organizational transformation: shifting from hierarchy to network, rigidity to fluidity, product-centric to data-driven thinking.

The future belongs to organizations that distribute authority, embed AI at the edges, and reward rapid learning. In the AI era, only the most adaptive will survive.

Click here to get your copy of AI and the Octopus Organization

SXSW 2026: How We Stay Human in an AI-Driven World

SXSW 2026: How We Stay Human in an AI-Driven World

At SXSW 2026, Jonathan Brill joined Daniel Lismore and Marco Palou (Baby Yors) for a conversation on a question that is quickly moving from speculative to urgent: what happens to identity when work is no longer at the center of our lives? As AI accelerates efficiency...

Keynote: QuidelOrtho North American Sales Meeting

Keynote: QuidelOrtho North American Sales Meeting

The forces bearing down on healthcare and diagnostics aren't arriving one at a time — they're converging. In this keynote delivered at the QuidelOrtho North American Sales Meeting, business futurist Jonathan Brill connects the dots between geopolitical instability,...

Keynote: Luxembourg Confederation Members’ Night 2025

Keynote: Luxembourg Confederation Members’ Night 2025

Jonathan Brill provided the keynote address to the Luxembourg Confederation Members' Night 2025. His presentation “Leading When AI Joins the Leadership Team” offered valuable insights into the integration of artificial intelligence into decision-making and the...

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