New Book: AI and the Octopus Organization

Sep 30, 2025

Written by business futurist Jonathan Brill and innovation expert Stephen Wunker, AI and the Octopus Organization: Building the Superintelligent Firm is a call to action for leaders to fundamentally rethink how organizations operate in the AI age.

AI’s true promise isn’t replacing humans—it’s amplifying our ability to coordinate at unprecedented scale. Imagine a network where every employee, partner, and AI agent accesses real-time information, acts with full context, and experiments fearlessly. This isn’t science fiction. It’s the Octopus Organization.™ 

Blending history, biology, and technology, this book journeys from dinosaur extinction to AI-transformed workplaces. Inspired by the octopus’s resilience and distributed intelligence, it paints a picture of a super-intelligent organization in which humans and AI collaborate seamlessly to create sustainable hyper performance.

Drawing from the authors’ experiences, conversations with global AI leaders, and analysis of over one million workforce surveys, the book presents a proven methodology for organizational transformation: shifting from hierarchy to network, rigidity to fluidity, product-centric to data-driven thinking.

The future belongs to organizations that distribute authority, embed AI at the edges, and reward rapid learning. In the AI era, only the most adaptive will survive.

Click here to get your copy of AI and the Octopus Organization

Keynote: Navigating Rogue Waves and an AI Future in the Legal Sector

Keynote: Navigating Rogue Waves and an AI Future in the Legal Sector

In this keynote presentation to 700 partners at a law firm, Jonathan Brill discusses the concept of 'rogue waves' in business, emphasizing the importance of recognizing and leveraging change, particularly in the context of the legal profession and the impact of AI. He...

Atera Autonomy Day 2025 Keynote

Atera Autonomy Day 2025 Keynote

In his keynote at the Atera Autonomy Day 2025, AI futurist Jonathan Brill discussed how to stop reacting to change and start creating what happens next, to get your autonomy back through AI. Watch the full replay below. https://www.youtube.com/watch?v=AjlIcy1yFNs

KPMG One Americas Leadership Conference

KPMG One Americas Leadership Conference

In his talk at the KPMG One Americas Leadership Conference, AI futurist Jonathan Brill explored the evolution and transformative impact of artificial intelligence across various industries, emphasizing its role in accelerating innovation, redefining workforce...

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