In this keynote presentation to 700 partners at a law firm, Jonathan Brill discusses the concept of ‘rogue waves’ in business, emphasizing the importance of recognizing and leveraging change, particularly in the context of the legal sector and the impact of AI. He explores the evolution of AI, its integration into legal practices, and the necessity for firms to adapt their business models and organizational structures to thrive in a rapidly changing environment.
SXSW 2026: How We Stay Human in an AI-Driven World
At SXSW 2026, Jonathan Brill joined Daniel Lismore and Marco Palou (Baby Yors) for a conversation on a question that is quickly moving from speculative to urgent: what happens to identity when work is no longer at the center of our lives? As AI accelerates efficiency...


