Excerpted from the Forbes article “Rogue Waves, And How They Drive Both Peril And Profit” by Steve Wunker:
Jonathan Brill, recently the global futurist at HP (who is also a Forbes contributor), helped lay that company’s strategy for resilient growth, and it profited during the pandemic while many others struggled. I’ve had an advance read of his coming book, Rogue Waves, which will be published in August. In this piece and several ones upcoming, I’ll share some of the highlights from his rigorous, wide-ranging, and actionable research.
Brill lays out three key requirements for success as rogue waves hit harder and more often. They underpin resilient strategy. These are:
- Awareness: What trends may drive radical change? When is the earliest and latest that you can respond successfully? What are the opportunities and threats they hold? What indicators do you need to stay on the lookout for?
- Behavior Change: What specific steps can you take to better understand your environment? How can you generate potential futures for your organization? What steps can you take to maximize your options for an uncertain future? How do you create a winning portfolio of wagers about the ways that the markets will change?
- Culture: How do you take these competencies beyond strategic planning and into the operations of the organization, so that line managers embrace intelligent risk taking and adapt fast to changing contexts?
