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Articles

The Octopus Organization: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China: Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP: In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

CNT: Jonathan Brill at SEST SENAT Summit 2025

CNT: Jonathan Brill at SEST SENAT Summit 2025

A translated excerpt from the CNT article recapping futurist Jonathan Brill's opening keynote at the SEST SENAT Summit 2025 in São Paulo, Brazil: According to Brill, within five years, the effects of generative AI will be felt across all sectors of the economy,...

Inside CVC: Scenario Thinking in the Age of AI

Inside CVC: Scenario Thinking in the Age of AI

Jonathan Brill joined Steve Schmith and Philipp Willigmann on the Inside CVC podcast for a provocative conversation about navigating—and capitalizing on—radical change. From AI and demographic shifts to geopolitical volatility and supply chain resilience, Jonathan...

Videos

How AI is Rewriting the Rules of Work

How AI is Rewriting the Rules of Work

AI is rewriting the rules of work, reinventing the way we do our jobs, and happening across industries, companies, and jobs. 80% of current American jobs contain tasks that could be significantly impacted by AI. In this video, I break down three aspects of this...

Books by Jonathan Brill

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AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.