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Articles

CIO | Why SaaS companies must become octopuses to survive AI

SaaS providers must adopt modular architectures and distributed intelligence models to ensure their platforms remain adaptable as AI technology rapidly evolves.

The Octopus Organization™: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China | Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP | In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

SCMP | In a world of rogue waves, US-China contest is really about survival

Jul 19, 2021

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Forbes: Building Your Rogue Radar | How To Spot Unexpected Peril & Opportunity

Jul 12, 2021

Reposted from Forbes With all the time that companies invest in strategic planning, it’s surprising how little true strategy emerges. We see financial plans and near-term tactics, but few firms position themselves more than one or two chess moves ahead. Then...

Harvard Business Review | How HP Turns Business Catastrophes to Their Advantage

Jun 17, 2021

Reprinted from HBR What would you do if one of your largest competitors attempted to force a takeover, your supply chain was obliterated, and your cash cow business imploded — almost overnight? This is exactly what happened to HP in early 2020. By all rights, the...

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Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Adam Mendler Interviews Jonathan Brill

Aug 17, 2021

Reposted from Adam Mendler's Blog Just Start: Interview with Futurist Jonathan Brill By Adam Mendler I recently went one on one with Jonathan Brill. Jonathan was a senior leader and the Global Futurist at HP and is the author of the new book Rogue Waves: Future-Proof...

Product Mastery Now

Aug 16, 2021

Listen as Jonathan discusses how product managers can help to future-proof organizations on the Product Mastery Now podcast. https://open.spotify.com/episode/4e6AS88syf2ofxnQUYDuAR?si=14ec94ce34bb4df1

What’s Next! with Tiffani Bova

Aug 12, 2021

Jonathan discusses anticipating disruption and Rogue Waves on the What's Next! with Tiffani Bova podcast. https://open.spotify.com/episode/2SFsVQ796NAPD9lxn2BKXj?si=200e96d3367a4634

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Videos

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Books by Jonathan Brill

AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.

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