Leverage
What Matters Next.™
Sign up for the What Matters Next newsletter, your deep injection of intelligence on why the world is changing, what to do about it and how to take action.
Articles
Psychology Today: Psychological Safety Drives AI Adoption
How to use neuroscience to unleash workplace innovation.
Psychology Today: AI Anxiety at Work?
How leaders reduce fear and build confidence.
The Octopus Organization: Why AI Demands Adaptive Leadership Over Rigid Hierarchies
Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.
Mediaweek Interviews Jonathan Brill
An excerpt from the Mediaweek interview "Why futurist Jonathan Brill says humans can shape AI to work for us" by Natasha Lee: For Brill, disruption is not something to fear but to harness. “In Chinese, the word for crisis is ‘wei ji’: wei means danger, ji means...
CNN Chile Interviews Jonathan Brill
CNN Chile interviews Jonathan Brill at the Singularity Chile Conference https://www.youtube.com/watch?v=a1HxXSCIR7k
CNT: Jonathan Brill at SEST SENAT Summit 2025
A translated excerpt from the CNT article recapping futurist Jonathan Brill's opening keynote at the SEST SENAT Summit 2025 in São Paulo, Brazil: According to Brill, within five years, the effects of generative AI will be felt across all sectors of the economy,...
The Octopus Organization™ with Jonathan Brill: Amy Edmondson
Business futurist and AI keynote speaker Jonathan Brill speaks with Amy Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, about the concept of psychological safety and its critical role in organizational learning, teamwork, and...
TomorrowZone Catalyst: Unleashing Super-Intelligent Organizations with the AI Octopus Model
Jonathan Brill spoke with Deb Reuben on the TomorrowZone Catalyst Podcast about unleashing super-intelligent organizations with the AI octopus model. Jonathan invites leaders to look beyond fears of being replaced and instead reimagine new ways humans and AI can...
Inside CVC: Scenario Thinking in the Age of AI
Jonathan Brill joined Steve Schmith and Philipp Willigmann on the Inside CVC podcast for a provocative conversation about navigating—and capitalizing on—radical change. From AI and demographic shifts to geopolitical volatility and supply chain resilience, Jonathan...
New Book: AI and the Octopus Organization
https://www.youtube.com/watch?v=ZWXVEAKsQsA Written by business futurist Jonathan Brill and innovation expert Stephen Wunker, AI and the Octopus Organization: Building the Superintelligent Firm is a call to action for leaders to fundamentally rethink how...
Atera Autonomy Day 2025 Keynote
In his keynote at the Atera Autonomy Day 2025, AI futurist Jonathan Brill discussed how to stop reacting to change and start creating what happens next, to get your autonomy back through AI. Watch the full replay below. https://www.youtube.com/watch?v=AjlIcy1yFNs
KPMG One Americas Leadership Conference
In his talk at the KPMG One Americas Leadership Conference, AI futurist Jonathan Brill explored the evolution and transformative impact of artificial intelligence across various industries, emphasizing its role in accelerating innovation, redefining workforce...

Resilience is your new strategy for growth.
This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends―the undercurrents of radical, systemic change―are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win.
In Rogue Waves, Jonathan Brill―a renowned expert on resilient growth and decision making under uncertainty―shows you how to prepare your business to survive and thrive through the most radical upheavals.
Drawing on years of experience as a Fortune 50 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to:
- Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business
- Turn sudden threats into outsized opportunities
- Create a culture of entrepreneurship and experimentation
- Build and scale leadership skills and processes to supercharge your company’s agility and adaptability
An actionable framework for driving change instead of being blindsided by it.
A profound contribution to the science of decision making and the psychology of leadership.
Rogue Waves’ powerful tools have repeatedly helped us get out in front of change.