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Articles

SMM | The Octopus Model: Rethinking How Sales and Marketing Organizations Make Decisions

The octopus has several innate features that are worth sales and marketing teams’ noting and duplicating. That’s where the Octopus Model comes in.

The Octopus Organization: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China | Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP | In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Podcast: The Octopus Organization™ with Jonathan Brill

News & Press

Canal CEO | The unexpected lesson of an octopus

Canal CEO | The unexpected lesson of an octopus

This is an English translation of the Canal CEO article "La lección inesperada de un pulpo" by Elena Carrascosa Vela, in which she reviews the book AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker. Artificial...

El País Interviews Jonathan Brill

El País Interviews Jonathan Brill

This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...

“La IA y la Organización Pulpo”, libro editado por Almuzara

“La IA y la Organización Pulpo”, libro editado por Almuzara

Autores: Stephen Wunker y Jonathan Brill - Editorial Almuzara. La próxima gran disrupción no va de tecnología. Va de cómo nos organizamos para aprovecharla. 20ENE26 – MADRID. Para capturar la enorme oportunidad de la IA, tu equipo debe pensar y actuar como...

Videos

Keynote: 2026 LABI Annual Meeting

Keynote: 2026 LABI Annual Meeting

At the 2026 Louisiana Association of Business & Industry (LABI) Annual Meeting, futurist Jonathan Brill delivered a luncheon keynote on "Thriving in the Age of Radical Change." With trade wars, economic uncertainty, demographic shifts, and AI all converging at...

Keynote: QuidelOrtho North American Sales Meeting

Keynote: QuidelOrtho North American Sales Meeting

The forces bearing down on healthcare and diagnostics aren't arriving one at a time — they're converging. In this keynote delivered at the QuidelOrtho North American Sales Meeting, business futurist Jonathan Brill connects the dots between geopolitical instability,...

Keynote: Luxembourg Confederation Members’ Night 2025

Keynote: Luxembourg Confederation Members’ Night 2025

Jonathan Brill provided the keynote address to the Luxembourg Confederation Members' Night 2025. His presentation “Leading When AI Joins the Leadership Team” offered valuable insights into the integration of artificial intelligence into decision-making and the...

Books by Jonathan Brill

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AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.