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Articles
Dialogue | How to build an octopus
In the AI age, leaders need to go beyond future-proofing
Leader to Leader | Becoming an Octopus Organization: A New Model for Leadership in the AI Age
The great leadership challenge of the AI era isn’t how to integrate a new form of technology. It’s how to reimagine the very nature of leadership itself.
TalentCulture | How Accelerating AI Adoption Means Turning from Org Charts to Octopuses
The traditional organizational chart is dying. In its place, a new structure is emerging, one that’s inspired by an unlikely creature: the octopus.
Podcast: The Octopus Organization™ with Jonathan Brill
The Octopus Organization™ with Jonathan Brill: Julia Hautz
Jonathan Brill speaks with Julia Hautz, Professor of Strategic Management at the University of Innsbruck, about the dynamics of change management and the importance of fostering open communication within organizations.
The Octopus Organization™ with Jonathan Brill: Steve Denning
Jonathan Brill speaks with Steve Denning, a renowned management innovator, author, and former World Bank executive, about the power of storytelling in driving organizational change.
The Octopus Organization™ with Jonathan Brill: Rita McGrath
Jonathan Brill speaks with Rita McGrath, a globally recognized expert on innovation and growth strategies, about the importance of continuous transformation in organizations.
News & Press
Canal CEO | The unexpected lesson of an octopus
This is an English translation of the Canal CEO article "La lección inesperada de un pulpo" by Elena Carrascosa Vela, in which she reviews the book AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker. Artificial...
El País Interviews Jonathan Brill
This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...
“La IA y la Organización Pulpo”, libro editado por Almuzara
Autores: Stephen Wunker y Jonathan Brill - Editorial Almuzara. La próxima gran disrupción no va de tecnología. Va de cómo nos organizamos para aprovecharla. 20ENE26 – MADRID. Para capturar la enorme oportunidad de la IA, tu equipo debe pensar y actuar como...
Videos
Keynote: 2026 LABI Annual Meeting
At the 2026 Louisiana Association of Business & Industry (LABI) Annual Meeting, futurist Jonathan Brill delivered a luncheon keynote on "Thriving in the Age of Radical Change." With trade wars, economic uncertainty, demographic shifts, and AI all converging at...
Keynote: QuidelOrtho North American Sales Meeting
The forces bearing down on healthcare and diagnostics aren't arriving one at a time — they're converging. In this keynote delivered at the QuidelOrtho North American Sales Meeting, business futurist Jonathan Brill connects the dots between geopolitical instability,...
Keynote: Luxembourg Confederation Members’ Night 2025
Jonathan Brill provided the keynote address to the Luxembourg Confederation Members' Night 2025. His presentation “Leading When AI Joins the Leadership Team” offered valuable insights into the integration of artificial intelligence into decision-making and the...















