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Articles

CIO | Why SaaS companies must become octopuses to survive AI

SaaS providers must adopt modular architectures and distributed intelligence models to ensure their platforms remain adaptable as AI technology rapidly evolves.

The Octopus Organization™: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China | Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP | In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Podcast: The Octopus Organization™ with Jonathan Brill

News & Press

Jonathan Brill Featured on Radio Mitre

Jonathan Brill Featured on Radio Mitre

This is a translated excerpt of the original Spanish article on Radio Mitre. Jonathan Brill, artificial intelligence expert: “Five AI-driven trends are going to collide in the world” The futurist argues that five AI-driven trends will require companies and states to...

El Mundo Interviews Jonathan Brill

El Mundo Interviews Jonathan Brill

This is a translated excerpt of the original Spanish article in El Mundo, written by Daniel Arjona. Jonathan Brill, futurist: "In the next five years, five AI-driven trends will collide in the world." The American futurist and author of 'AI and the Octopus...

Canal CEO | The unexpected lesson of an octopus

Canal CEO | The unexpected lesson of an octopus

This is an English translation of the Canal CEO article "La lección inesperada de un pulpo" by Elena Carrascosa Vela, in which she reviews the book AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker. Artificial...

Videos

SXSW 2026: How We Stay Human in an AI-Driven World

SXSW 2026: How We Stay Human in an AI-Driven World

At SXSW 2026, Jonathan Brill joined Daniel Lismore and Marco Palou (Baby Yors) for a conversation on a question that is quickly moving from speculative to urgent: what happens to identity when work is no longer at the center of our lives? As AI accelerates efficiency...

Keynote: Luxembourg Confederation Members’ Night 2025

Keynote: Luxembourg Confederation Members’ Night 2025

Jonathan Brill provided the keynote address to the Luxembourg Confederation Members' Night 2025. His presentation “Leading When AI Joins the Leadership Team” offered valuable insights into the integration of artificial intelligence into decision-making and the...

New Book: AI and the Octopus Organization

New Book: AI and the Octopus Organization

https://www.youtube.com/watch?v=ZWXVEAKsQsA Written by business futurist Jonathan Brill and innovation expert Stephen Wunker, AI and the Octopus Organization: Building the Superintelligent Firm is a call to action for leaders to fundamentally rethink how...

Books by Jonathan Brill

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AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.