Jonathan spoke at the Global Peter Drucker Forum discussing how concepts from his book Rogue Waves.
Radical change rarely arrives one disruption at a time. Economic shifts, emerging technologies, changing demographics, geopolitical events, and unexpected crises collide, creating “rogue waves” that can overwhelm even the strongest organizations.
In this talk, Jonathan Brill challenges leaders to stop trying to predict exactly what will happen next and instead build organizations prepared to succeed across a range of possible futures. Drawing on examples from HP, Amazon, and other organizations, he shows how resilience can become a driver of growth, not simply a defense against risk. Leaders learn how to identify emerging threats and opportunities, prepare for the second-order effects of disruption, and build the awareness, behaviors, and culture needed to turn uncertainty into competitive advantage.
