At SXSW 2026, Jonathan Brill joined Daniel Lismore and Marco Palou (Baby Yors) for a conversation on a question that is quickly moving from speculative to urgent: what happens to identity when work is no longer at the center of our lives? As AI accelerates efficiency...
The octopus has several innate features that are worth sales and marketing teams’ noting and duplicating. That’s where the Octopus Model comes in.
This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...
In the AI age, leaders need to go beyond future-proofing
The great leadership challenge of the AI era isn’t how to integrate a new form of technology. It’s how to reimagine the very nature of leadership itself.
The traditional organizational chart is dying. In its place, a new structure is emerging, one that’s inspired by an unlikely creature: the octopus.
Faced with disruption of meteoric proportions, companies that adopt a distributed decision-making model will be better equipped to ride the waves of change and unleash innovation at all levels.
AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker was included as #4 on Brainz Magazine's list of 9 Essential Business Books for Leaders and Entrepreneurs. Here is what they had to say: AI and the Octopus...
AI succeeds only when people trust the system behind it. Transparency, safety, and shared purpose—not better tools—turn AI from abandoned software into real impact.
Stop obsessing over AI tools. The real win is reshaping your org so humans and machines decide faster together — like an octopus, not a rigid shell.
The most successful leaders don’t treat AI as just another technology implementation. Instead, they recognize it as a catalyst for fundamental organizational redesign.
Jonathan Brill, Octopus Organizations Built for Speed, Resilience and Radical Adaptability In a recent episode of Profiles in Leadership, host Dr. Steve Anderson sits down with Jonathan Brill to explore how organizations must evolve to thrive in an AI-driven world. In...