The octopus has several innate features that are worth sales and marketing teams’ noting and duplicating. That’s where the Octopus Model comes in.
Body of Work: AI
El País Interviews Jonathan Brill
This is a translated excerpt of the original Spanish article in El País, written by Rodrigo Cardona. Jonathan Brill, AI 'futurist': “It will make any worker 30 times smarter than Einstein” Brill, who has advised large multinational corporations and the US State...
Dialogue | How to build an octopus
In the AI age, leaders need to go beyond future-proofing
Leader to Leader | Becoming an Octopus Organization: A New Model for Leadership in the AI Age
The great leadership challenge of the AI era isn’t how to integrate a new form of technology. It’s how to reimagine the very nature of leadership itself.
TalentCulture | How Accelerating AI Adoption Means Turning from Org Charts to Octopuses
The traditional organizational chart is dying. In its place, a new structure is emerging, one that’s inspired by an unlikely creature: the octopus.
ORH | Reimagining Work and Roles for AI-Driven Innovation
Faced with disruption of meteoric proportions, companies that adopt a distributed decision-making model will be better equipped to ride the waves of change and unleash innovation at all levels.
Brainz Magazine | 9 Essential Business Books for Leaders and Entrepreneurs
AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker was included as #4 on Brainz Magazine's list of 9 Essential Business Books for Leaders and Entrepreneurs. Here is what they had to say: AI and the Octopus...
Psychology Today | Trust is the New Tech
AI succeeds only when people trust the system behind it. Transparency, safety, and shared purpose—not better tools—turn AI from abandoned software into real impact.
CIO | The Octopus Playbook: What nature’s smartest cephalopod can teach leaders about AI
Stop obsessing over AI tools. The real win is reshaping your org so humans and machines decide faster together — like an octopus, not a rigid shell.
LeadershipNOW | Lessons from the Octopus About Leading AI Transformation
The most successful leaders don’t treat AI as just another technology implementation. Instead, they recognize it as a catalyst for fundamental organizational redesign.
Jonathan Brill on the Profiles in Leadership Podcast
Jonathan Brill, Octopus Organizations Built for Speed, Resilience and Radical Adaptability In a recent episode of Profiles in Leadership, host Dr. Steve Anderson sits down with Jonathan Brill to explore how organizations must evolve to thrive in an AI-driven world. In...
Jonathan Brill on the Bringing Data & AI to Life Podcast
The AI Investment Strategies You Need to Know: Eye-Opening Insights from Jonathan Brill Placing bets is always a risky game, and yet, everyone’s looking to do it with AI. So, how can you make the best possible bet? In the latest episode of Informatica's podcast...