The forces bearing down on healthcare and diagnostics aren’t arriving one at a time — they’re converging. In this keynote delivered at the QuidelOrtho North American Sales Meeting, business futurist Jonathan Brill connects the dots between geopolitical instability, demographic shifts driving workforce shortages, evolving Medicare and Medicaid pressures, and an AI revolution already reshaping fields like radiology. His central argument: the organizations that will thrive aren’t simply the ones adopting better technology — they’re the ones rewiring how decisions get made, how teams are empowered, and how risk and experimentation are embraced at every level. Drawing on a provocative model inspired by the decentralized intelligence of an octopus, Brill gives sales and leadership teams a practical framework for navigating the next decade of radical change.
Watch the full keynote below:
