An international bestselling author on business innovation and decision making

Jonathan Brill’s books take the mystery out of the future and help you make it yours.

AI and the Octopus Organization

Building the Superintelligent Firm

AI and the Octopus Organization

As you might expect from the world’s leading futurist and the developer of one of the world’s first smartphones, this is not a dry “how to” textbook on AI and change management; it’s a colorful intellectual canvas that forces us to re-think everything we thought we knew about organizational agility and the art of the possible.

Pӓr Edin

Former Board Chair KPMG LLP and KPMG AI Leader

AI and the Octopus Organization: Building the Superintelligent Firm is a call to action for leaders to fundamentally rethink how organizations operate in the AI age.

AI’s true promise isn’t replacing humans—it’s amplifying our ability to coordinate at unprecedented scale. Imagine a network where every employee, partner, and AI agent accesses real-time information, acts with full context, and experiments fearlessly. This isn’t science fiction. It’s the Octopus Organization.™ 

Blending history, biology, and technology, this book journeys from dinosaur extinction to AI-transformed workplaces. Inspired by the octopus’s resilience and distributed intelligence, it paints a picture of a super-intelligent organization in which humans and AI collaborate seamlessly to create sustainable hyper performance.

Drawing from the authors’ experiences, conversations with global AI leaders, and analysis of over one million workforce surveys, the book presents a proven methodology for organizational transformation: shifting from hierarchy to network, rigidity to fluidity, product-centric to data-driven thinking.

The future belongs to organizations that distribute authority, embed AI at the edges, and reward rapid learning. In the AI era, only the most adaptive will survive.

Coming Fall 2025

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends―the undercurrents of radical, systemic change―are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win.

In Rogue Waves, Jonathan Brill―a renowned expert on resilient growth and decision making under uncertainty―shows you how to prepare your business to survive and thrive through the most radical upheavals.

Drawing on years of experience as a Fortune 50 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to:

  • Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business
  • Turn sudden threats into outsized opportunities
  • Create a culture of entrepreneurship and experimentation
  • Build and scale leadership skills and processes to supercharge your company’s agility and adaptability

Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

In our tumultuous times, understanding and achieving resilience have never been more important. Some organizations have resilience in their DNA. They possess the agility of mind, culture, and organization to survive and thrive no matter what is put in their way.

Building Resilient Organizations is focused on identifying what sets these enterprises apart, exploring the nature of resilience for organizations. Along the way, we discover some inspiring global examples of resilient projects in practice and some novel thinking for leaders to consider about what it takes to be resilient over the long haul.

With contributions from leading thinkers and practitioners from throughout the world, including “Risk Management is the Key to Innovation” from Jonathan Brill, Building Resilient Organizations will enable you and your organization to further develop resilience as a muscle in your organization.

Thinkers50 Building Resilient Organizations: Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Let’s Create

What Happens Next.™