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Articles

CIO: The Elephant Problem: Why you can’t see AI opportunities

You’re not missing AI’s potential because it’s hiding — it’s because you’re looking too closely. Step back and see the whole system, not just the tasks.

Chief Executive: You’re Asking The Wrong AI Questions. Start Here Instead.

What can AI do for you and your team in the near future? Don’t start with the technology; start with the value. Ask these three questions.

The Octopus Organization: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China: Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP: In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

TLNT: The Risks of Getting Risk Management Wrong

TLNT: The Risks of Getting Risk Management Wrong

Nearly all business risks can be sorted into one of four categories: financial, operational, external, and strategic. Typically, senior managers are tasked with looking out for financial, external, and strategic risks — with good reason. Over a 20-year period, these...

Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Innovation and Leadership with Jess Larsen

Innovation and Leadership with Jess Larsen

Amazing Conversation about the future of economics, industrial and security policy with #1 Innovation Podcaster, Jess Larsen. https://open.spotify.com/episode/6MVEhpScTpDFeJNEwMHpX4?si=qgaYPOLmSH6f6GXJI3eq0Q...

DBR Interviews Jonathan Brill

DBR Interviews Jonathan Brill

Translated excerpt from the original Korean article "Great surfers are prepared for the big waves of the future. Managing unpredictable risks is the lesson of the pandemic." by Lee Kyu-yeol: Jonathan Brill, a global futurist at HP (Hewlett-Packard) who predicted...

Videos

Accelerating Innovation

Accelerating Innovation

At HP, Megatrends are the foundation of our investment thesis. They provide a guide for how we think about research, product and operational decisions. I’m proud to be a part of a company that thinks bigger. Learn how Megatrends will impact your business. Videos like...

Hyper Globalization

Hyper Globalization

At HP, Megatrends are the foundation of our investment thesis. They provide a guide for how we think about research, product and operational decisions. I’m proud to be a part of a company that thinks bigger. Learn how Megatrends will impact your business. Videos like...

Changing Demographics

Changing Demographics

At HP, Megatrends are the foundation of our investment thesis. They provide a guide for how we think about research, product and operational decisions. I’m proud to be a part of a company that thinks bigger. Learn how Megatrends will impact your business. Videos like...

Books by Jonathan Brill

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AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.