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Articles

TalentCulture: How Accelerating AI Adoption Means Turning from Org Charts to Octopuses

The traditional organizational chart is dying. In its place, a new structure is emerging, one that’s inspired by an unlikely creature: the octopus.

The Octopus Organization: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China: Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP: In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Forbes: America’s Shaky Semiconductor Supremacy Over China

Dec 20, 2023

The US strategy of technology relies on seven realities that, while true today, are unlikely to all be true tomorrow.

Forbes: Will AI Save Us?

May 26, 2023

How Generative AI could enhance economic value and outcomes in your organization.

Forbes: Create Strategic Luck In 2023

Jan 4, 2023

As the new year kicks off, we all want to know what the future holds. Futurist pundits are sharing their trends lists. While they grab our attention, they don’t provide actual insight. Really useful insight, the kind that games luck, requires understanding your...

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Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Business Futurist Jonathan Brill Discusses the AI Era and Rewiring the Enterprise

May 7, 2025

Excerpt from the original CanadianSME post: Episode 11 of Digital Disruption, Info-Tech Research Group’s popular podcast, features business futurist and expert Jonathan Brill. In a discussion with host Geoff Nielson, the episode explores the rise of the “octopus...

Digital Disruption with Geoff Nielson: What AI Can Never Understand

May 5, 2025

Jonathan sits down with Geoff Neilson on the Digital Disruption podcast to explore what leaders need to do to survive and thrive through the next decade of accelerating technological disruption. They discuss why the traditional organizational model introduced in the...

TKC Podcast: AI-Driven Strategies for Future-Proofing Your Business

Apr 28, 2025

Imagine an environment where unexpected connections and controlled chaos lead to breakthrough innovation—well, it does exist, and it’s all thanks to AI. What does it take for a business to thrive amid constant change? Jonathan shared insights on how artificial...

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Videos

When It Doesn’t Stay in Vegas

Jul 6, 2021

https://vimeo.com/571831683/d5932d57fa

Singularity University: Chile’s Post–COVID Economy

Jul 7, 2020

https://www.youtube.com/watch?v=j8pTrnGFFNc

Life After COVID–19: The New Social Contract

Apr 6, 2020

https://vimeo.com/404505584

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Books by Jonathan Brill

AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.

Learn More