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Articles

CIO | Why SaaS companies must become octopuses to survive AI

SaaS providers must adopt modular architectures and distributed intelligence models to ensure their platforms remain adaptable as AI technology rapidly evolves.

The Octopus Organization™: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China | Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP | In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

LeadershipNOW | Lessons from the Octopus About Leading AI Transformation

Dec 15, 2025

The most successful leaders don’t treat AI as just another technology implementation. Instead, they recognize it as a catalyst for fundamental organizational redesign.

Psychology Today | Humans + AI = Superintelligent Teams

Nov 21, 2025

Make faster, better calls together.

CIO | The Elephant Problem: Why you can’t see AI opportunities

Nov 12, 2025

You’re not missing AI’s potential because it’s hiding — it’s because you’re looking too closely. Step back and see the whole system, not just the tasks.

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Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Mediaweek Interviews Jonathan Brill

Oct 3, 2025

An excerpt from the Mediaweek interview "Why futurist Jonathan Brill says humans can shape AI to work for us" by Natasha Lee: For Brill, disruption is not something to fear but to harness. “In Chinese, the word for crisis is ‘wei ji’: wei means danger, ji means...

CNN Chile Interviews Jonathan Brill

Sep 9, 2025

CNN Chile interviews Jonathan Brill at the Singularity Chile Conference https://www.youtube.com/watch?v=a1HxXSCIR7k

CNT: Jonathan Brill at SEST SENAT Summit 2025

Aug 12, 2025

A translated excerpt from the CNT article recapping futurist Jonathan Brill's opening keynote at the SEST SENAT Summit 2025 in São Paulo, Brazil: According to Brill, within five years, the effects of generative AI will be felt across all sectors of the economy,...

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Videos

The Future Just Keeps On Coming

Aug 18, 2021

Why do we plan for the future assuming that it will look like today. More importantly, how do we get around this organizational trap? https://vimeo.com/588827344

The Cookbook Problem

Aug 18, 2021

When everything changes, your response can’t remain the same. Learn why we make this mistake and what to do about it. https://vimeo.com/588835995

How Threat Becomes Opportunity

Jul 6, 2021

https://vimeo.com/571832082/b5e311581b

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Books by Jonathan Brill

AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

Learn More

Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

Learn More

Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.

Learn More