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Articles

Top Sales Magazine | The Thousand-Customer Problem

How AI is creating personalized sales experiences at scale.

The Octopus Organization™: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China | Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP | In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

The Professional Services Paradigm Shift

Sep 30, 2025

From billable hours to intelligence-driven delivery.

Psychology Today | Psychological Safety Drives AI Adoption

Sep 22, 2025

How to use neuroscience to unleash workplace innovation.

Psychology Today | AI Anxiety at Work?

Sep 5, 2025

How leaders reduce fear and build confidence.

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Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Mediaweek Interviews Jonathan Brill

Oct 3, 2025

An excerpt from the Mediaweek interview "Why futurist Jonathan Brill says humans can shape AI to work for us" by Natasha Lee: For Brill, disruption is not something to fear but to harness. “In Chinese, the word for crisis is ‘wei ji’: wei means danger, ji means...

CNN Chile Interviews Jonathan Brill

Sep 9, 2025

CNN Chile interviews Jonathan Brill at the Singularity Chile Conference https://www.youtube.com/watch?v=a1HxXSCIR7k

CNT: Jonathan Brill at SEST SENAT Summit 2025

Aug 12, 2025

A translated excerpt from the CNT article recapping futurist Jonathan Brill's opening keynote at the SEST SENAT Summit 2025 in São Paulo, Brazil: According to Brill, within five years, the effects of generative AI will be felt across all sectors of the economy,...

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Videos

Future Proofing Your Business in our Rogue Wave Era at TEDxSantaBarbaraSalon

Nov 10, 2021

TED recently posted an interview with Mark Sylvester on their website, where we discuss future-proofing your business in our rogue wave era. A huge honor! https://www.youtube.com/watch?v=SC1oiyBxXkI

Innovation Bingo

Sep 1, 2021

https://vimeo.com/595995005

More Armor Doesn’t Make You Stronger

Aug 18, 2021

When a rogue wave hits, stronger defenses won’t protect you, but flexibility will. Learn how. https://vimeo.com/588828197?share=copy

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Books by Jonathan Brill

AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.

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