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Articles
Psychology Today | Trust is the New Tech
AI succeeds only when people trust the system behind it. Transparency, safety, and shared purpose—not better tools—turn AI from abandoned software into real impact.
CIO | The Octopus Playbook: What nature’s smartest cephalopod can teach leaders about AI
Stop obsessing over AI tools. The real win is reshaping your org so humans and machines decide faster together — like an octopus, not a rigid shell.
LeadershipNOW | Lessons from the Octopus About Leading AI Transformation
The most successful leaders don’t treat AI as just another technology implementation. Instead, they recognize it as a catalyst for fundamental organizational redesign.
Podcast: The Octopus Organization™ with Jonathan Brill
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News & Press
Jonathan Brill on Get Down to Business with Scott “Shalom” Klein
Jonathan Brill spoke with Scott “Shalom” Klein on the Get Down to Business radio show about why most AI initiatives are failing. The problem isn't the technology, it's that leaders are trying to force cutting-edge tools into outdated, rigid organizational structures....
Jonathan Brill on Perficient’s “What If? So What?” Podcast
Jonathan Brill, Futurist and Best-Selling Author on AI, Rogue Waves, and the Octopus Organization Jonathan Brill sits down with host Jim Hertzfeld on Perficient's “What If? So What?” podcast to explore how organizations can prepare for disruption and thrive in an...
LexLatin Features Jonathan Brill’s Abogadas MX Keynote
The following is an English translation of an article by Juan Carlos Morris on LexLatin featuring Jonathan Brill's keynote at the 2025 Annual Leadership and Professional Development Workshop, organized by Abogadas MX: "In five years, an intern will be 32 times smarter...
Videos
The Future Just Keeps On Coming
Why do we plan for the future assuming that it will look like today. More importantly, how do we get around this organizational trap? https://vimeo.com/588827344
The Cookbook Problem
When everything changes, your response can’t remain the same. Learn why we make this mistake and what to do about it. https://vimeo.com/588835995
How Threat Becomes Opportunity
https://vimeo.com/571832082/b5e311581b












