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Articles

TalentCulture: How Accelerating AI Adoption Means Turning from Org Charts to Octopuses

The traditional organizational chart is dying. In its place, a new structure is emerging, one that’s inspired by an unlikely creature: the octopus.

The Octopus Organization: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China: Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP: In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

CNT: Jonathan Brill at SEST SENAT Summit 2025

CNT: Jonathan Brill at SEST SENAT Summit 2025

A translated excerpt from the CNT article recapping futurist Jonathan Brill's opening keynote at the SEST SENAT Summit 2025 in São Paulo, Brazil: According to Brill, within five years, the effects of generative AI will be felt across all sectors of the economy,...

Inside CVC: Scenario Thinking in the Age of AI

Inside CVC: Scenario Thinking in the Age of AI

Jonathan Brill joined Steve Schmith and Philipp Willigmann on the Inside CVC podcast for a provocative conversation about navigating—and capitalizing on—radical change. From AI and demographic shifts to geopolitical volatility and supply chain resilience, Jonathan...

Videos

Flip Your Kayak Faster

Flip Your Kayak Faster

How do you win when a rogue wave knocks you down? Find out how Amazon and Zoom do it. https://vimeo.com/588833286

The Future Just Keeps On Coming

The Future Just Keeps On Coming

Why do we plan for the future assuming that it will look like today. More importantly, how do we get around this organizational trap? https://vimeo.com/588827344

Books by Jonathan Brill

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AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.