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Articles

Top Sales Magazine | The Thousand-Customer Problem

How AI is creating personalized sales experiences at scale.

The Octopus Organization™: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China | Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP | In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Blueprints for an AEC AI-First Built World

Nov 5, 2025

How AI is democratizing BIM and project management tools for AEC firms of all sizes.

Chief Executive | You’re Asking The Wrong AI Questions. Start Here Instead.

Oct 15, 2025

What can AI do for you and your team in the near future? Don’t start with the technology; start with the value. Ask these three questions.

Psychology Today | Autonomy in the AI Era

Oct 10, 2025

A manager’s playbook for creating an intelligent and coordinated network.

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Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Jonathan Brill on Get Down to Business with Scott “Shalom” Klein

Oct 22, 2025

Jonathan Brill spoke with Scott “Shalom” Klein on the Get Down to Business radio show about why most AI initiatives are failing. The problem isn't the technology, it's that leaders are trying to force cutting-edge tools into outdated, rigid organizational structures....

Jonathan Brill on Perficient’s “What If? So What?” Podcast

Oct 14, 2025

Jonathan Brill, Futurist and Best-Selling Author on AI, Rogue Waves, and the Octopus Organization Jonathan Brill sits down with host Jim Hertzfeld on Perficient's “What If? So What?” podcast to explore how organizations can prepare for disruption and thrive in an...

LexLatin Features Jonathan Brill’s Abogadas MX Keynote

Oct 13, 2025

The following is an English translation of an article by Juan Carlos Morris on LexLatin featuring Jonathan Brill's keynote at the 2025 Annual Leadership and Professional Development Workshop, organized by Abogadas MX: "In five years, an intern will be 32 times smarter...

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Videos

How AI is Rewriting the Rules of Work

Jan 15, 2025

AI is rewriting the rules of work, reinventing the way we do our jobs, and happening across industries, companies, and jobs. 80% of current American jobs contain tasks that could be significantly impacted by AI. In this video, I break down three aspects of this...

SXSW: Four Tools to See Tomorrow

Mar 11, 2022

https://vimeo.com/696331684

Jonathan Brill Speaks at the Global Peter Drucker Forum

Nov 21, 2021

https://vimeo.com/653845641

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Books by Jonathan Brill

AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.

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