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Articles

CIO: The Octopus Playbook: What nature’s smartest cephalopod can teach leaders about AI

Stop obsessing over AI tools. The real win is reshaping your org so humans and machines decide faster together — like an octopus, not a rigid shell.

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The Octopus Organization: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

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HBR China: Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

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SCMP: In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

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Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Jonathan Brill on Perficient’s “What If? So What?” Podcast

Jonathan Brill on Perficient’s “What If? So What?” Podcast

Oct 14, 2025

Jonathan Brill, Futurist and Best-Selling Author on AI, Rogue Waves, and the Octopus Organization Jonathan Brill sits down with host Jim Hertzfeld on Perficient's “What If? So What?” podcast to explore how organizations can prepare for disruption and thrive in an...

LexLatin Features Jonathan Brill’s Abogadas MX Keynote

LexLatin Features Jonathan Brill’s Abogadas MX Keynote

Oct 13, 2025

The following is an English translation of an article by Juan Carlos Morris on LexLatin featuring Jonathan Brill's keynote at the 2025 Annual Leadership and Professional Development Workshop, organized by Abogadas MX: "In five years, an intern will be 32 times smarter...

Mediaweek Interviews Jonathan Brill

Mediaweek Interviews Jonathan Brill

Oct 3, 2025

An excerpt from the Mediaweek interview "Why futurist Jonathan Brill says humans can shape AI to work for us" by Natasha Lee: For Brill, disruption is not something to fear but to harness. “In Chinese, the word for crisis is ‘wei ji’: wei means danger, ji means...

Videos

How Technology is Transforming Agriculture

How Technology is Transforming Agriculture

May 27, 2025

Cutting-edge technology is transforming agriculture in Salinas, California - a city where one-fifth of all jobs depend on farming. From laser-wielding robots that zap weeds across 16 acres daily to satellite internet faster than Silicon Valley, dramatic changes are...

How AI is Rewriting the Rules of Work

How AI is Rewriting the Rules of Work

Jan 15, 2025

AI is rewriting the rules of work, reinventing the way we do our jobs, and happening across industries, companies, and jobs. 80% of current American jobs contain tasks that could be significantly impacted by AI. In this video, I break down three aspects of this...

Books by Jonathan Brill

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AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.

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