What Matters Next.™

We tend to think that what happens every decade, in fact, only happens every century, and, furthermore, that we know what’s going on. Nassim Taleb When I started writing the book Future-Proof Your Business to Survive and Profit from Radical Change, I made a list...

Leaders often assume that rules of competition will stay the same, even though they know the future is a volatile place. This is true of mature companies with rigid approaches to planning, but it’s also true of nimble startups.

At the end of the day, nothing is more valuable than survival. If you invest in innovative companies, and you want to see outsized performance, you should consider whether that innovation creates resilience for you, your investment and its customers. In this guide, I’ll show you how to identify innovations that will extract value, no matter what the future brings.