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Articles

CIO | Why SaaS companies must become octopuses to survive AI

SaaS providers must adopt modular architectures and distributed intelligence models to ensure their platforms remain adaptable as AI technology rapidly evolves.

The Octopus Organization™: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China | Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP | In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Forbes | The Climate Crisis Is A Miracle

Nov 5, 2022

The climate crisis is caused by our species moving out of poverty. It’s the result of decreased starvation, death, violence and suffering.

Thinkers50 | Strategic Disruption That Works

Apr 4, 2022

Original Article Innovation is catnip for senior executives. 70 percent believe it is a top driver of growth and it’s the subject of over 10,000 HBR case studies. In the rush to innovate, they miss an underlying problem. It’s more likely that you will...

Forbes | Is Your Business Prepared To Profit From The Next Disruption?

Oct 14, 2021

Our world is becoming more volatile, not less. That’s why it’s so important to increase employee awareness of the external environment and its impact on your operations.

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Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Friday Fireside Chat with Rita McGrath

Sep 14, 2021

Jonathan discusses his book Rogue Waves in a virtual Friday Fireside Chat with Rita McGrath. https://youtu.be/BX0H_s3tTpo

Innovation and Leadership with Jess Larsen

Sep 2, 2021

Amazing Conversation about the future of economics, industrial and security policy with #1 Innovation Podcaster, Jess Larsen. https://open.spotify.com/episode/6MVEhpScTpDFeJNEwMHpX4?si=qgaYPOLmSH6f6GXJI3eq0Q...

DBR Interviews Jonathan Brill

Sep 1, 2021

Translated excerpt from the original Korean article "Great surfers are prepared for the big waves of the future. Managing unpredictable risks is the lesson of the pandemic." by Lee Kyu-yeol: Jonathan Brill, a global futurist at HP (Hewlett-Packard) who predicted...

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Videos

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Books by Jonathan Brill

AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.

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