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Articles

CIO: The Octopus Playbook: What nature’s smartest cephalopod can teach leaders about AI

Stop obsessing over AI tools. The real win is reshaping your org so humans and machines decide faster together — like an octopus, not a rigid shell.

The Octopus Organization: Why AI Demands Adaptive Leadership Over Rigid Hierarchies

Why rigid companies fail while Octopus Organizations thrive. Discover how AI-powered adaptability beats efficiency in business transformation.

HBR China: Top Business Trends for 2023

There is so much that goes on at the surface level of the news we see about China, but when we get fixated on what’s now, we ignore what’s next.

SCMP: In a world of rogue waves, US-China contest is really about survival

Pundits frame US-China competition in economic, military and diplomatic terms. But it’s actually about something far more important.

Silicon Valley Investors Club: Future Proofing Your Investment

Silicon Valley Investors Club: Future Proofing Your Investment

Leaders often assume that rules of competition will stay the same, even though they know the future is a volatile place. This is true of mature companies with rigid approaches to planning, but it’s also true of nimble startups.

At the end of the day, nothing is more valuable than survival. If you invest in innovative companies, and you want to see outsized performance, you should consider whether that innovation creates resilience for you, your investment and its customers. In this guide, I’ll show you how to identify innovations that will extract value, no matter what the future brings.

Forbes: Five Steps To See Your Business Future

Forbes: Five Steps To See Your Business Future

Leaders must project confidence. Their teams look to them for vision and stability, especially in volatile times like these. But confidence without a thorough understanding of what’s to come has another name: hubris. You don’t want to have the confidence of the...

Podcast: The Octopus Organization™ with Jonathan Brill

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News & Press

Innovation and Leadership with Jess Larsen

Innovation and Leadership with Jess Larsen

Amazing Conversation about the future of economics, industrial and security policy with #1 Innovation Podcaster, Jess Larsen. https://open.spotify.com/episode/6MVEhpScTpDFeJNEwMHpX4?si=qgaYPOLmSH6f6GXJI3eq0Q...

DBR Interviews Jonathan Brill

DBR Interviews Jonathan Brill

Translated excerpt from the original Korean article "Great surfers are prepared for the big waves of the future. Managing unpredictable risks is the lesson of the pandemic." by Lee Kyu-yeol: Jonathan Brill, a global futurist at HP (Hewlett-Packard) who predicted...

Videos

HP Megatrends

HP Megatrends

https://www.youtube.com/watch?v=oJCBBL1FBw0&t=4s

USA Pavilion Expo Milano 2015

USA Pavilion Expo Milano 2015

From 2013 to 2015, I had the great honor of co-founding and collaborating with the US State Department and The James Beard Foundation on the USA pavilion at Expo Milano 2015. It was an honor to be the content director for and on the founding team of the US Pavilion at...

Books by Jonathan Brill

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AI & the Octopus Organization

Building the Superintelligent Firm

A call to action for leaders to fundamentally rethink how organizations operate in the AI age.

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Rogue Waves

Future-Proof Your Business to Survive & Profit from Radical Change

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

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Building Resilient Organizations

Best Practices, Tools, and Insights to Thrive in Ever Changing Contexts

Develop resilience as a muscle in your organization with contributions from leading thinkers and practitioners around the globe.