Co-authored with Steve Wunker and originally published in the April 2026 issue of Top Sales Magazine.
Excerpt below – click here to sign up for a copy and read the full article.
How AI Is Creating Personalized Sales Experiences at Scale
For most of sales history, the math was brutally simple: one rep, limited time, too many customers. The solution was segmentation — carve your market into a manageable handful of buckets, craft a pitch for each, and trust that the averages would hold. It wasn’t elegant, but it scaled.
AI is starting to make that math obsolete.
The shift goes beyond chatbots handling routine queries or algorithms scoring leads. It’s more structural: AI gives sales organizations the ability to treat every customer as a segment of one, without sacrificing the consistency, visibility, or efficiency that management depends on.
Click here to sign up for your copy of Top Sales Magazine and read the full article on page 28 of the April 2026 issue.
