At SXSW 2026, Jonathan Brill joined Daniel Lismore and Marco Palou (Baby Yors) for a conversation on a question that is quickly moving from speculative to urgent: what happens to identity when work is no longer at the center of our lives? As AI accelerates efficiency and reshapes the global economy, the panel explored how creativity, art, and human expression may become the primary ways we understand ourselves—and each other.
This excerpt captures a key moment from that discussion, moving from global trends to a deeper reflection on what it means to stay human in a rapidly changing world:
