The AI-First Enterprise

The New Rules of Jobs and Organizational Design

The result of a nearly year long collaboration with AWS, wherein Jonathan Brill acted as a Futurist in Residence. This project is the result of deep interviews with leaders across AWS, its partners and business academics around the world and research on over 2 million managers to envision:

• Why AI changes the business environment.
• What companies can do to thrive.
• And how to take action today to build the bones of what he has come to call the Octopus Organization.

This paper examines AI’s impacts on workplace structures and dynamics, focusing on the necessary shifts in jobs, workflows, and organizational culture that companies must navigate to successfully adapt and win.

Though it is written by a futurist, its horizons are near-term, because the AI inflection—the biggest disruption the business world will experience since the rise of personal computers, the Internet, mobility, and very possibly, the steam engine—is already upon us. Are you ready for the Octopus Organization™️