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Articles
ORH: Reimagining Work and Roles for AI-Driven Innovation
Faced with disruption of meteoric proportions, companies that adopt a distributed decision-making model will be better equipped to ride the waves of change and unleash innovation at all levels.
CIO: The Octopus Playbook: What nature’s smartest cephalopod can teach leaders about AI
Stop obsessing over AI tools. The real win is reshaping your org so humans and machines decide faster together — like an octopus, not a rigid shell.
LeadershipNOW: Lessons from the Octopus About Leading AI Transformation
The most successful leaders don’t treat AI as just another technology implementation. Instead, they recognize it as a catalyst for fundamental organizational redesign.
Podcast: The Octopus Organization™ with Jonathan Brill
The Octopus Organization™ with Jonathan Brill: Julia Hautz
Jonathan Brill speaks with Julia Hautz, Professor of Strategic Management at the University of Innsbruck, about the dynamics of change management and the importance of fostering open communication within organizations.
The Octopus Organization™ with Jonathan Brill: Steve Denning
Jonathan Brill speaks with Steve Denning, a renowned management innovator, author, and former World Bank executive, about the power of storytelling in driving organizational change.
The Octopus Organization™ with Jonathan Brill: Rita McGrath
Jonathan Brill speaks with Rita McGrath, a globally recognized expert on innovation and growth strategies, about the importance of continuous transformation in organizations.
News & Press
“La IA y la Organización Pulpo”, libro editado por Almuzara
Autores: Stephen Wunker y Jonathan Brill - Editorial Almuzara. La próxima gran disrupción no va de tecnología. Va de cómo nos organizamos para aprovecharla. 20ENE26 – MADRID. Para capturar la enorme oportunidad de la IA, tu equipo debe pensar y actuar como un pulpo:...
Brainz Magazine: 9 Essential Business Books for Leaders and Entrepreneurs
AI and the Octopus Organization: Building the Superintelligent Firm by Jonathan Brill and Steve Wunker was included as #4 on Brainz Magazine's list of 9 Essential Business Books for Leaders and Entrepreneurs. Here is what they had to say: AI and the Octopus...
Jonathan Brill on the Profiles in Leadership Podcast
Jonathan Brill, Octopus Organizations Built for Speed, Resilience and Radical Adaptability In a recent episode of Profiles in Leadership, host Dr. Steve Anderson sits down with Jonathan Brill to explore how organizations must evolve to thrive in an AI-driven world. In...
Videos
Keynote: Luxembourg Confederation Members’ Night 2025
Jonathan Brill provided the keynote address to the Luxembourg Confederation Members' Night 2025. His presentation “Leading When AI Joins the Leadership Team” offered valuable insights into the integration of artificial intelligence into decision-making and the...
Keynote: Navigating Rogue Waves and an AI Future in the Legal Sector
In this keynote presentation to 700 partners at a law firm, Jonathan Brill discusses the concept of 'rogue waves' in business, emphasizing the importance of recognizing and leveraging change, particularly in the context of the legal sector and the impact of AI. He...
New Book: AI and the Octopus Organization
https://www.youtube.com/watch?v=ZWXVEAKsQsA Written by business futurist Jonathan Brill and innovation expert Stephen Wunker, AI and the Octopus Organization: Building the Superintelligent Firm is a call to action for leaders to fundamentally rethink how...













